Event Management

Master Courses - Milan

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12th edition - Caught by the extraordinary strategic versatility of events as a complete medium to reach people, more and more companies are investing in them, either they are business or consumers oriented, public or private. Events are able to generate uniqueness, a direct interaction with the target, emotion, spectacularization, but also to ensure prompt results for companies and an immediate assessment of their investments. This is a new frontier of communication, determined by the fact that new professionals are rising, who are able to manage a box that is as much complex as magic.

The Master course in Event Management teaches how to handle economic resources, time, and people, so that students learn how to design, organize and manage complex events, with a focus on entertainment. It trains a new generation of full-processing professionals who can manage the complex machine that moves events from the beginning until the end, including both the designing process and operations.

  • Start date
    November 2020
  • Duration
    1 Year
  • Attendance
    full-time
  • Language
    Italian

Target – The Master course in Event Management is addressed to students or graduates in humanities, social sciences, economics or scientific disciplines; to graduates in creative disciplines at design schools; to professionals with at least two years of experience in the field.

Methodology and structure – This pathway provides a careful analysis of the national and international events market by showing different case histories, and gives the basic cultural knowledge required to work in this field, in which passion and by being always up-to date are crucial.

Then, the Master course focuses on all the aspects related to the events’ realization: creative and productive process, characters involved, management of supplies, operations, regulations, and sponsors. All the topics are examined through the analysis of case histories and events belonging to the following categories: fashion show, musical, concert, fair, sport event, convention, and show.

The course is structured with a combination of lectures, exercises, case histories, visiting, workshops, and projects realized in groups or individually and in collaboration with companies. Furthermore, in addition to the specialization activities within the mentioned fields, during the year students are involved in cross-disciplinary pathways linked to creativity, innovation, and career that are common to all the courses. These experiences can be carried out together with other students and teachers of the school.

Career Opportunities - The Master course trains professionals able to operate in the national and international market of events and high level entertainment; professionals who can work within agencies and events’ production houses, or in the communication offices of medium or big enterprises.

Facilities and Scholarships - In order to support participants in the coverage of the participation fee, IED has activated an articulated system of facilities: partial or total Scholarships on tuition fee; Early Bird are facilitations for students finalizing enrolment by given deadlines.; Financings with the possibility to pay the tuition fee by instalments thanks to agreements with mortgage companies.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Andrea Baccuini - Course Coordinator

Andrea Baccuini - Course Coordinator
Brand Advisor and Creative Consultant for several international companies in the entertainment and diversification of business strategy areas. In 2009 he started Assocomunicazione, the first Italian events council, and engaged himself in internationally re-launching Filmmaster Events, Filmmaster Group’s leader company in the events area. Under his leadership, the company awarded the contract for the realization of Rio 2016 Olympic Ceremonies. He left the company in 2013 in order to follow his own projects and his passion for education.

Ferdinando Arnò

Ferdinando Arnò
Composer and Arranger, founder of Quiet, please! a studio specialised in advertising.

Tiziana Baiocchi

Tiziana Baiocchi
Founder of Marabini & Baiocchi, fashion and luxury events.

Renato Beccalli

Renato Beccalli
CEO at Think Up Sagl.

Marco Boarino

Marco Boarino
Performing Arts and Event Director.

Andrea Celi

Andrea Celi
Associate Creative Director at Filmmaster Events.

Katia Celli

Katia Celli
General Manager at Fontemaggi.

Luigi Centenaro

Luigi Centenaro
Personal Branding Strategist, ideator of Canvas' personal branding.

Valentina Colarusso

Valentina Colarusso
Head of International Market at Filmmaster Events

Antonio Galassi

Antonio Galassi
Founder and Associate at Cromazoo, creative and multidisciplinary studio. 

Marco Gobbi

Marco Gobbi
Head of Owned Media and Communication at Red Bull.

Elettra Zadra

Elettra Zadra
Founder and CEO at Elettra PR.

Sergio Grati

Sergio Grati
Producer and Founder of Pixlink.

Laura Guglielmetto

Laura Guglielmetto
Mass Coreographer and Artist for international sport events.

Alessandra Lanza

Alessandra Lanza
General Manager of the organising committee of IF! Italians Festival.

Adriano Martella

Adriano Martella
Creative Supervisor at Filmmaster Events.

Michele Martini

Michele Martini
Head Worldwide Purchasing - Investment Material group, in Seda International packaging Group

Marco Miana

Marco Miana
TV Producer at RUVIDO Produzioni.

Gianlorenzo Mortgat

Gianlorenzo Mortgat
Show Director and Art Director. 

Flavia Muratori

Flavia Muratori
Ceremonies Manager - UEFA

Maurizio Murciato

Maurizio Murciato
Head of Sales & Marketing, Events, Digital & Unconventional Media at Piano B. Graduated in Economics and specialised in event management and marketing, he produced several sport events in Italy and abroad. Founder at FREIM, association that helps young artists, videomaker and freelance in producing innovative projects in the Italian and international audio-visual market. Teacher and Counselor in the academic world and in the StartUp Ecosystem in Milan.

Andrea Pacecca

Andrea Pacecca
HR Manager Fandango Club.

Cristiana Picco

Cristiana Picco
Head of Production Design, Set Designer and Art Director at Giò Forma Studio Associato.

Giovanni Pinna

Giovanni Pinna
Lighting Designer, Director of Photography and Associate at JKLD.

Filippo Polidori

Filippo Polidori
CEO at Polidori & Partners and Food Consultant.

Federico Ratti

Federico Ratti
Flower Designer and owner at Rattiflora.

Romain Sabella

Romain Sabella
Film and Art Director, Composer, and Event Manager at Clonwerk.

Salvatore Sagone

Salvatore Sagone
President of ADC Group, news and content Managing Director.

Claudio Santucci

Claudio Santucci
Head of Production Design Set, Designer & Art Director at Giò Forma Studio Associato.

Mauro Simone

Mauro Simone
Musical Performer, Film Director. Vice-director of Bsmt Bologna, musical professional academy. 

Diletta Toniolo

Diletta Toniolo
Independent professional Designer. After a Degree in Political Sciences, she specialised in English language at Columbia University of New York. She has always had a passion for design that she teaches in history courses and research labs on contemporary trends. As a Journalist she collaborates with Box International Trade, Domus, Bravacasa, Arketipo, il Mattino, Corriere della Sera, Sky Alice, 24 Ore Television, Radio 24.

Andrea Trabuio

Andrea Trabuio
Head of Mass Events at RCS Sports & Events. General Director at Milano Marathon.

Flavia Trupia

Flavia Trupia
President of PerLaRe, Association for Rethoric.

Francesco Vurro

Francesco Vurro
Production Manager at Live Nation.

Mario Zappa

Mario Zappa
Executive Producer at F&P Group.

Riccardo Brambilla

Riccardo Brambilla
Commercial Director & Ticketing Friend's and Partners

Gianluca Cannizzo

Gianluca Cannizzo
CEO of Cannizzo Produzioni -Cannizzo Management - Pop Media Production

Paul Sears

Paul Sears
Manager & Consultant in the Music Business

Labs

  • Focusing area

    • Events and Communication Market

      The history and why to use it / Typologies: business, consumer, ticket / Events market / When the tool makes the difference / How to involve, communicate and support through the web / Dedicated press office / Media partner.

    • Project Management

      The production stages / Developing a whole project / The creative team / The production process: tools and management

    • The professionals involved

      Project Manager – the organization / Creative Director – the idea / Production Director – the application / Director – theater, show, convention / Set Designer – the ambient / Light Designer and Sound Engineer – the senses / Flower Designer / Video Maker – the contents / Buyer – costs and budget / Architect – the dimension / Location Manager / Travel Manager / Engineer – the security

    • How to chose suppliers

      The light / The catering / The exhibition operator / The sound and its technology / Screens and videos / Artists Management

    • Production: planning, coordination and management

      Production plan / Pre-production and tools / Rules and security regulation / How to manage the providers / Payments and financial plan / Job contracts

    • Entertainment - Broadcaster, creativity, audience

      Broadcaster, creativity and audience / TV Director / Artistic Director / TV Rights / Format / Distribution

    • Storytelling: case histories

      The Producer of the impossible / The Director of the future / The show Creator / The Author of emotions / The musig wizard. 

    • The Lab: techniques, exercises, and experiences

      individual and team brainstoarming / Ability to present: public speaking / Watching a concert with different eyes / Look and understand teather's complexity. 

    • On field

      Direct experiences within the staff for events such as Expo opening cerimony, Chempions League closing cerimony, Milano City Marathon, IF Festival, Wired Next Festival. 

    • Visiting

      Educational visits behind the scenes of fashion shows, concerts and events. 

  • Cross disciplinary experiences

    • Design Thinking Days

      Creative workshops to know and experience the Design Thinking educational method, an innovative approach to problem solving and to conception of new solution focused on the user needs (human-centered design). This method is internationally considered one of the most useful processes for innovation.

    • Creative Week

      “Out of the box” meetings and panel discussions with excellent figures of creativity, innovation and communication world, aimed at learning lateral thinking and vision skills.

    • Design Week

      A full immesion into the milanese Design Week to experience a direct contact with the design world: a guided tour led by young designers aimed at deepening the history of design, knowing new trends and sharing the most interesting events of the week. An extraordinary chance to study and see first-hand some of the most important brands’ communication strategies, both national and international, and develop a research project - connected to a specific educational background.

    • Job tools

      A dedicated meeting with coaching, counseling and personal branding experts about  the world of work: new scenarios, trends and skills required in the job market. The goal is to supply participants with useful tools for creating their own visual CV and creative portfolio and for enhancing their professional profile - online and offline.

Projects