Design della Comunicazione

Undergraduate Courses - Milan

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The Three-year course in Communication Design gives a strategic, cultural and operational preparation for future designers in the communication field.
Contemporary communication scenario requires highly specialised professionals, able to work with a cross-disciplinary approach, managing technology and maintaining a constant balance between creativity and strategic thinking.

The course offers four specialisations: Communication Management, for the management of brand identity through development strategies and communication plans; Event and PR, for the design and realisation of product related events, or aimed at creating value for a brands or projects; Copywriting and Content Design, for the production of visual or textual storytelling, that has to be coherent with the chosen online and offline media; Art Direction, for management and creation of expressive and brand oriented iconographic languages.

This BA is recognised by MIUR (Ministry for Education, University and Research)as an Academic Diploma Level I.

  • Credits
    180
  • Start date
    October 2019
  • Duration
    3 Years
  • Attendance
    full-time
  • Language
    Italian

Communication Design is a constantly growing and evolving topic, as shown by the importance gained by the processes related to the strategic planning of brand initiatives.
The market requires flexible professionals, able to work with a cross-disciplinary approach and to maintain a constant balance between strategic thinking and creativity.

Methodology and structure – The didactic methodology is based on the synergy amongst creativity, technology and experimentation, combining theoretical disciplines, and learning by doing sessions.

The course presents common cross-disciplinary approaches and more vertical paths aimed at providing specific skills. Through cross-disciplinary teachings, students acquire socio-cultural, technical, and methodological knowledge; they study in depth professional tools and, in the meantime, they develop their personal talent and creativity. They learn how to use research and experimentation within the creative process, in order to find their own design identity.
Thanks to a broad overview of the communication field, its professions, actors, and possible applications, that is provided during the first year, students are able to choose a specialisation area.

During the second year, students focus on the skills required by all the specialisations: the strategic pathways Communication Management and Event and PR, and the creative ones Copywriting and Content Design and Art Direction.  

In the third year students improve their knowledge of the tools needed for the elaboration and communication of a project, putting into practice the several theoretical steps that bring to develop an idea, from the concept to the final realisation. Students concretely deal with cross-disciplinary experimentation, which culminating point is the Final Project that is articulated in research and laboratory, simulating the real professional practice.

Careers – Digital PR, Event Specialist, Project Manager, Copywriter, Content Specialist, Creative Specialist, Account Manager, Community Manager, Editor, Art Director.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Ruggero Faggioni – Communication Management Coordinator

Ruggero Faggioni – Communication Management Coordinator
After experiences at Leo Burnett, McCann-Erickson and TBWA, in 2008 becomes member of the strategic team MediaArtsLab, in London, an agency dedicated to the Apple customer, where he contributes to the global launch of iPhone3G. Later, he becomes Head of Planning at Young&Rubicam and in 2010 he is one of the Founders of the strategic-creative boutique AttitudeMilano, that acquires some prestigious customers, such as Mondadori, Unipol, and Universal Music. In 2016, he becomes Head of Creative Agency Yam112003, communication agency which part of the Endemol Shine Group.

Cinzia Piloni - Copywriting and Content Design Coordinator

Cinzia Piloni - Copywriting and Content Design Coordinator
Creative, Copywriter, Story Teller, Strategic Planner, Researcher, Poetess, Founder di Linguaggi, Idiomas, Suhail. Collabora da diversi anni con IED. Coordinatrice della specializzazione in Copywriting and Content Design di IED Milano. Formatrice in Talent, Potential, Value & and High Creativity. Consulente per il copywriting e lo strategic planning nelle maggiori agenzie pubblicitarie. Ricercatrice nei campi della creatività e dello sviluppo personale. Viaggiatrice, Supporter di agenzie umanitarie.

Massimo Verrone – Coordinatore Art Direction

Massimo Verrone – Coordinatore Art Direction
He is Creative Director at Leo Burnett, in Milan and Rome. He starts his professional life as Textile Designer and approaches advertising in 1999 at Publicis. During his careers, he works in agencies such as Lowe Pirella, Leagas, Delaney, 1861 United and Grey, for customers such as Arena, Mueller, Aprilia, Zucchi, Saab, Telecom, Mtv, until he is nominated Creative Manager for Gldenlady Group first, and then Creative Director for Vodafone and Sky.

Michele Budelli - Events & PR Coordinator

Michele Budelli - Events & PR Coordinator
Graduated in Public Relations, Advertising and Marketing at the University of Languages and Communication IULM, he has several professional experiences in the marketing and communication area, including the one as Marketing Director of Cervinia. In Fandango Club, one of the most important event management company in Milan, he is partner and Chief Executive Officer, responsible for all the events that are conceived and designed by the company.

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