
Transportation designer
Vehicles become art thanks to the Transportation Designer, who has a deep understanding of society and translates into art the social and psychological mechanisms related to the concept of transportation. This professional figure works at innovative and sustainable projects, blending new materials and ergonomics. Transportation Designers are constantly looking for the best distribution of lines and surfaces, keeping also in mind the material aspects of the projects, like corporate identity, and transforming a vehicle into a quality design object ready to gain its own market share.

A4810 PROJECT BY IED
A4810 Project by IED (length 5091 mm - width 2010 mm - height 1055 mm - wheelbase 2717 mm) is a two-seater supercar, which combines the type of berlinetta car with a hydrogen power train in an experimental key. The engine and the tanks preserve a vehicle architecture typical of sports cars, but the disruptive novelty is the work of subtraction. The design proposes, in fact, an alternation between empty and full spaces, which visually lighten the vehicle and presents aerodynamic solutions inspired by Formula 1. The further challenge, won by A4810 Project by IED was the declination of a coat of arms such as Alpine in a segment and a typology that brings the brand to the top of the sports categories. The French-touch has been wisely preserved, without making the car redundant with unnecessary formal elements, but instead working on superimposed levels and sculptural aspects of the surfaces.

TRANSPORTATION DESIGN IS... | IED TORINO
In a rapidly changing world, the Transportation Designer is a multifaceted and constantly evolving professional figure, whose competence implies continuous research and a deep understanding of the social and psychological mechanisms related to the concept of transport and vehicle.

SUZUKI MISANO – La Dolce Vita X Way of Life
The European Institute of Design presents Misano, the new concept vehicle designed in collaboration with Suzuki.
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