Vehicles become art thanks to the Transportation Designer, who has a deep understanding of society and translates into art the social and psychological mechanisms related to the concept of transportation. This professional figure works at innovative and sustainable projects, blending new materials and ergonomics. Transportation Designers are constantly looking for the best distribution of lines and surfaces, keeping also in mind the material aspects of the projects, like corporate identity, and transforming a vehicle into a quality design object ready to gain its own market share.
IED Alumni: Marco Toscano
Proxima Centauri is a recurring name in astronomic geography, because it indicates the closest star to the sun that is used as unit of measurement. For Marco Toscano, former student at IED Torino graduated in Transportation Design, this name has gained a personal meaning and became the title of his portfolio. In fact, this expression describes his own life philosophy: always seek an extraordinary point, maybe not so far but unreachable and utopic. The Final Project developed by Marco Toscano at the end of his undergraduate studies, an interior design proposal for a car between avant-garde and alchemy, remained in the history. It has been realised in collaboration with Dalmier Mercedes Advanced Design Center in Como, and the company was so impressed by Marco’s work that offered him an internship. Now Marco is working at Pininfarina, where he is furtherly growing his talent as Designer.
Lancia Riva
Lancia Riva project comes from the collaboration between two brands that made the history of Italian design in automotive and navigation, respectively. Both brands are characterised by a sporty identity that combines with elegance and the highest attention for details. The vehicle incorporates the latest technology and precious materials, such as wood, leather, and metals. The shapes take inspiration from the world of navigation and the interior part presents a big interactive tunnel allowing passengers to interact with the outside through the wifi, while the driver gets the full control of the car. This project has been designed by Andrea Bruno, Transportation Design student at IED Torino.