Vehicles become art thanks to the Transportation Designer, who has a deep understanding of society and translates into art the social and psychological mechanisms related to the concept of transportation. This professional figure works at innovative and sustainable projects, blending new materials and ergonomics. Transportation Designers are constantly looking for the best distribution of lines and surfaces, keeping also in mind the material aspects of the projects, like corporate identity, and transforming a vehicle into a quality design object ready to gain its own market share.
Thesis Project in collaboration with Lamborghini for 2028 cars.
Gandini’s revolution is the name of the brief which was launched by the company: as Marcello Gandini changed our way to think about car in the Sixties thanks to his models, our students were asked to design a new model meant to be a turning point on style and functionality.
Tempesta is the response by Elizabeth Kozlova, Riccardo Miletto, Matteo Prola and Dumitru Topada: a single-seater car consisting of two shells (one upper and one lower) with a special focus on aerodynamics.
augmented reality workshop
Watch the video of the Transportation Design Augmented Reality workshop held during the exhibition organised in occasion of IED 50th anniversary, at the Triennale di Milano. A stimulating and inspiring world of technological experimentation for future designers.
IED Alumni: Marco Toscano
Proxima Centauri is a recurring name in astronomic geography, because it indicates the closest star to the sun that is used as unit of measurement. For Marco Toscano, former student at IED Torino graduated in Transportation Design, this name has gained a personal meaning and became the title of his portfolio. In fact, this expression describes his own life philosophy: always seek an extraordinary point, maybe not so far but unreachable and utopic. The Final Project developed by Marco Toscano at the end of his undergraduate studies, an interior design proposal for a car between avant-garde and alchemy, remained in the history. It has been realised in collaboration with Dalmier Mercedes Advanced Design Center in Como, and the company was so impressed by Marco’s work that offered him an internship. Now Marco is working at Pininfarina, where he is furtherly growing his talent as Designer.
FERRARI WORLD DESIGN CONTEST
IED MOBILITY LAB
2018 started with the opening of an innovation and development laboratory for the mobility of the future at IED Torino. This participatory research lab aims at investigating the role of design in relation to different issues, such as the displacement of people and things and the relationship between transport systems and cities.
Head of IED Mobility Lab is Luca Borgogno, Design Manager at Pininfarina, alumnus who has been working for years with IED Torino and whose professional experience, developed in twenty years of activity culminating in Pininfarina and Lamborghini, has always focused on research activities on the mobility of the future.
Lancia Riva project comes from the collaboration between two brands that made the history of Italian design in automotive and navigation, respectively. Both brands are characterised by a sporty identity that combines with elegance and the highest attention for details. The vehicle incorporates the latest technology and precious materials, such as wood, leather, and metals. The shapes take inspiration from the world of navigation and the interior part presents a big interactive tunnel allowing passengers to interact with the outside through the wifi, while the driver gets the full control of the car. This project has been designed by Andrea Bruno, Transportation Design student at IED Torino.
PASSOCORTO - THE GENERATION Y SPORTS CAR FOR HYUNDAI
Istituto Europeo di Design presents the concept car created by the students of the Master in Transportation Designin collaboration with the Hyundai Design Center Europe. PassoCorto is a 2 seater rear engine sports car, powered by the a 4 cylinder bi-turbo engine (1600 cc) with 270 CV. The concept car is targeted at young customers. The students of the Master course acted as real designers in the automotive field and potential buyers of their own project. The Master in Transportation Design offered by the Istituto Europeo di Design sets itself up as an incubator for tomorrow’s professionals and, thanks to an ongoing relationship with Companies closely involved in this sector, it intends to contribute to the creation of very sought after and highly specialised professionals.
To become Transportation Designer - COURSES IN ENGLISH LANGUAGE
To become Transportation Designer - COURSES IN ITALIAN LANGUAGE
EDUCATION GOES ALONG YOUR PROFESSIONAL CAREER
The professional world requires a highly qualified and cross-disciplinary preparation. For this reason, IED suggests its students to keep themselves informed and updated through courses that are complementary to those they followed during their undergraduate pathway.
See the list of IED Master courses held in Italy, in English language: learn more.
Interview with Cesar Pieri - Jaguar
“What pushed you to take the road of the automotive design profession?” Cesar Pieri, Creative Design Manager at Jaguar Advanced Design, meets Transportation Design Students at IED Torino.