Graphic and Digital Design

Language

Spanish

Start date

September 2024

Frequency

Part-time

Fruition

On campus

Duration

9 Months

Credits

60 IED (600 horas)

An impulse to guide your future studies or professional career towards the field of visual communication.

The Foundation in Graphic and Digital Design is an introductory program that offers you the theoretical and practical knowledge necessary to develop a comprehensive graphic design project.

Over the course of an academic year, you will be able to explore all your creative potential in the field of graphic, printed and digital communication, led by a teaching team of active professionals. 

You will learn the fundamentals of the discipline, use specific tools and software, participate in workshops and develop your own projects in the Visual Labs, which are open and dynamic workshops where you will test your technical and creative capacity.

At the end of your training and depending on your interests, you will be able to access new job opportunities or have a basic knowledge for future higher studies in this field. 

Information to decide

A journey through the world of graphic and digital design that offers you a solid foundation for future studies or employment in the sector. 

The program relies on a methodology that combines the acquisition of theoretical and technical knowledge with practical project work.

It is a very dynamic learning, which grows in complexity throughout its three modules and places emphasis on experimentation and critical thinking.

The Foundation is intended as a first contact with graphic design, which provides you with the foundations of the discipline if you want to pursue higher studies in the future.

It is also very useful training for professionals from other areas interested in entering the world of design.

 

You will complete this program at IED Madrid, a reference centre in design education, which will allow you to train under the guidance of lecturers who teach classes in undergraduate degrees and work as professionals in graphic design or related fields. 

You will enjoy state-of-the-art facilities, workshops and tools in an interdisciplinary and multicultural environment, where you can explore your entire creative universe in the development of different projects, culminating in the presentation of a final interdisciplinary proposal that you will work on in a group. All of this complemented with a program of visits, workshops and experiences that will bring you even closer to the reality of the sector. 

If your goal is to explore a possible academic path, this program will allow you to establish solid theoretical-practical knowledge in order to study a degree in Graphic Design. 

If you are looking to open new professional horizons, you will acquire learning that will facilitate your access to a wide range of positions: 

  • Graphic design, art or creative direction in advertising agencies, design and branding studios

  • Design professional in institutions related to arts and culture

  • Design for editorial, audiovisual and transmedia projects

  • Design professional in specific departments for SMEs and companies

  • Storyboards in audiovisual projects and video game design

Syllabus

FUNDAMENTALS

Digital tools (Photoshop, Illustrator, Indesign)

Design fundamentals

Fundamentals: Visual Culture

Fundamentals: Colour

Fundamentals: Drawing

Fundamentals: PhotoLAB

Fundamentals: BookLAB

Volume



GRAPHIC DESIGN

Bases: Typography

Bases: Applied Typography

Bases: Producing Graphics

Digital tools: Image Editing (Photoshop- Lightroom)

Digital tools: Desktop Publishing (InDesign)

Digital tools: Vector Graphics (Illustrator- Procreate)

The History of Design and Latest Trends

Graphic Ideation

Projects: Graphic Communication

Projects: Editorial Design

Projects: Identity



DIGITAL DESIGN

Digital Design: Web Technologies

Digital Design: Web Ideation

Digital Design: User Experience (UX)

Digital Design: User Interface (UI)

Digital Design: Introduction to Responsive Web Design

Digital tools (Sketch-Figma)

UX Writing

Faculty

Aitor Baigorri Ozcoidi

Teacher

Diego Lara

Teacher

Oskar Ranz

With a degree in Fine Arts from the University of Salamanca, he did artistic residencies in Manchester (UK) and Philadelphia (USA).

Teacher

Javier Escorihuela

Teacher

News