Target - Graduates in artistic or humanistic fields, either technical or economical; professionals with at least 2 years of experience in the sector.
Methodology and structure - social media are the key factor in marketing, a radical change in balancing the communication between companies and consumers. As in the past companies used to transmit a message through traditional media and consumers used to respond buying those products, contemporary scenario sees consumers involved in a relation with companies, able to talk to them and about them. Consequently the social – generally speaking the digital world – has become central, for companies, in supporting this fruitful exchange.
The Master trains professionals able to interpret a brand identity, create and manage a proper strategy. Graduates identify and coordinate different kind of professional profiles, keeping a focus on social media and digital PR
Didactics is split into 3 areas:
Technical and tools area - basic knowledge, either of theory or technical use of tools.
Planning area - strategic reasoning on digital - meant either as wide concept or focused on social media and digital PR. The theme of a performance evaluation is the completion of this area.
Methodological area - specific skills on each tool; ability to produce, manage, handle contents on different platforms; create an editorial plan and a publication schedule, use planning tools, getting familiar with web and mobile app.
Participants are involved in 2 projects - based on real briefing from companies - and in a final project of personal branding.