Exhibit Design

Master Courses - Rome

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4th edition - The Master course in Exhibit Design trains professionals characterized by stretched design abilities, who are able to transform a space into a communication tool that often makes use of the new digital technologies. Even if keeping a specific professionalism, they have to be able to develop a project melting different competences, roles and technologies.

Through teaching based on laboratorial activities, this pathway enables the sharing and building of knowledge and experiences: from the museum set up as narration, to the designing of commercial spaces; from the fair set up featuring a great communication impact, to the exhibition space which is able to explore the potential of technological innovation.

The Master course is organized in partnership with MAXXI and Cantiere Galli Design that chose to share their experience and innovation ability with the students involving their professionals in the didactic activities.

  • Start date
    January 2022
  • Duration
    6 months
  • Attendance
  • Language

Target - This Master course is aimed at Interior Designers, Architects, Scenographers, and also Graphic Designers and Video/Interaction Designers who are interested to deepen and broaden their competences on designing communication spaces.

Methodology and structure - The pathway is characterized by project activity. The programme starts providing a theoretical framework concerning history, methodology and technology and it is made of four project-based laboratories. 

Each laboratory presents an increasing level of technological experimentation, on site visits, intensive and short workshops with professionals and companies, and focused on one of the four fields of application of the competences acquired during the course:

  • museum set up;
  • fair set up;
  • designing of commercial spaces;
  • multimedia interactive installations.

This structure allows to learn through the direct experience the design concepts and the techniques needed to face the different fields of intervention.

Career opportunities - At the end of the course participants are ready to start their freelance career as Designers of museum, fair, retail and event spaces, and to enter high quality working contexts as Designers of interactive set ups; Set up Managers in associations and cultural institutions operating in the museum fields; Consultants for companies specialized in set up, communication and events' organization.  


Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Alberto Iacovoni - Course Coordinator

Alberto Iacovoni - Course Coordinator
Architect, is a founding member of the architecture firm ma0. With ma0, whose work ranges from interactive and multimedia installations to urban design, he received several awards in national and international competitions, participating in important exhibitions, such as the 10th, 11th and 12th Architecture Biennale in Venice. He has been visiting professor and lecturer in various universities such as Cornell University, Syracuse University, Virginia Commonwealth University in Qatar.

Marco Bevilacqua

Marco Bevilacqua
Architect, Founding member of Bevilacqua Architects. He dealt with exhibit, interior and product design and worked for different national and international firms. He works continuously on applied design activities, staging and interior design for companies and private clients, nationally and internationally established, such as Archigia, Fendi, Ericsson, Telecom, Petroleum Union, Ail, Garnier, Carrefour, K-events and other.

Domitilla Dardi

Domitilla Dardi
Italian Design Historian and Curator, since 2010 she has been the Design Curator at MAXXI Museum in Rome. Since 2016, she has held the position of Visiting Professor at Universidad de Navarra in Pamplona. From 2009 to 2015 she has been member of the Publishing Observatory for ADI Compasso d’Oro Award and of the Italian Association of Historical Design. She conducts training courses, performs research and consults for various companies in the industry and is also a copywriter.

Margherita Guccione

Margherita Guccione
Architect. She is Director of MAXXI’s Museum of Modern and Contemporary Architecture and Vicepresident of MiBAC Scientific and Technical Committee for Art and Contemporary Architecture. She has undertaken intensive institutional and research activities regarding the conservation and valorisation of the ancient and contemporary and architectural heritage.  She is the author of numerous papers and articles on 20th Century architecture.

Silvia La Pergola

Silvia La Pergola
Architect. From 2009 she has been part of the staff of the exhibition and set-up office of the MAXXI Foundation.

Massimiliano Patrignani e Monica Zaffini

Massimiliano Patrignani e Monica Zaffini
Graphic Designer. After a long professional experience at Dolcini Associati, they founded ma:design, a graphic design and integrated communication company. The studio offers a complete range of services for communication and strategic design, planning and designing advertising campaigns, exhibition displays, wayfinding and signage systems for private or public companies. They worked for Cosmit, Dada Cucine, Fratelli Guzzini, Molteni&C, Muse – Factory of projects. They obtained the SEGT (Society for Environmental Graphic Design) Honor Award 2011 for their MAXXI wayfinding, sign sistem, pictogram design project.

Giulio Pernice

Giulio Pernice
Interaction Designer and Creative Coder. He develops interactive systems that allow the fruition of contents by natural interfaces, which, with innovative technology, permit the interaction with machine in a simple and natural way. He was co-founder of YEAYE, having the purpose of realizing interactive installations and sensible environments. From 2007 to 2010 he worked for Studio Azzurro, an artistic studio that focuses its research on the expressive potential of new Information Technologies.