The digital revolution has multiplied and fragmented platforms, meaning that modern communication must incorporate a blend of images, print, digital and social solutions. The roles of Copywriters and Art Directors have evolved as part of the shift from advertising as a message “from one to many” to a conversation between equals. It’s no longer enough to be good with words and images in order to succeed in this market. You need to be able to work with code and programming languages and open up methodically to the complexities of a fluid, multi-faceted world.

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The professional realities are fast-changing and everyone must constantly adapt to the latest technological, sustainable, cultural, or sociopolitical developments in many areas. It is essential to be aware of all transformations and to respond to the demands of the market with precise skills. 

For this reason, IED offers different academic journeys responding to the current and future trends of the creative sector. Its programs allow you to experiment with creative methodologies, build a professional identity,  boost your career in a transversal way or in a vertical sector, or deepen the new industry’s realities.

Start a journey in the passionate field of design and bring a conscious and global approach to your professional career. Be part of the creative network of IED, present in 11 seats, 3 countries, and 2 continents

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