The digital revolution has multiplied and fragmented platforms, meaning that modern communication must incorporate a blend of images, print, digital and social solutions. The roles of Copywriters and Art Directors have evolved as part of the shift from advertising as a message “from one to many” to a conversation between equals. It’s no longer enough to be good with words and images in order to succeed in this market. You need to be able to work with code and programming languages and open up methodically to the complexities of a fluid, multi-faceted world.
