Advertising Communications
The digital revolution has multiplied and fragmented platforms, meaning that modern communication must incorporate a blend of images, print, digital and social solutions. The roles of Copywriters and Art Directors have evolved as part of the shift from advertising as a message “from one to many” to a conversation between equals. It’s no longer enough to be good with words and images in order to succeed in this market. You need to be able to work with code and programming languages and open up methodically to the complexities of a fluid, multi-faceted world.
GUIDO
Guido is a community designed by IED students that helps lovers of cultural and natural heritage find a tour and share the experience and costs with other participants. Guido introduces a new, shared and sparkling way to visit places and meet new people.
IED SQUARE. IMPROVISATION AS A STRATEGY
Every year IED Firenze organizes IED Square, an event that sees the venue transform into an ideal square, a place for cultural exchange and creative stimulation in which writers, musicians, authors, designers and celebrities present their point of view on a specific theme. Guarda il video di Roberto Ottolino, Senior Copywriter presso The&Partnership, intervenuto all’evento con un talk che analizza il rapporto complesso ed esaltante tra improvvisazione e scrittura, con un focus un sull’instant advertising.
VIDEOMAPPING AT SANTO SPIRITO
For the Dimora Luminosa competition, which was launched by IED Firenze in collaboration with videoart studio The Fake Factory, students from the Advertising Communication, Fashion Stylist and Communication and Interior Design courses designed a videomapping project for the façade of the Santo Spirito church in Florence, inspired by the “frontier” concept. The event also saw participation from the famous calligrapher Luca Barcellona. Check out the video!
FINAL PROJECT IN COLLABORATION WITH AIRBNB
As their Final Project, IED Firenze graduates presented a communication campaign aimed at raising the awareness around AirBnB brand and its services like accommodation solutions and experiences.
ANT FOUNDATION AND IED: CREATIVITY AT THE SERVICE OF SOLIDARITY
Fondazione ANT commissioned the students of IED Firenze to create a new campaign to promote cancer prevention and early diagnosis of various deseases through free visits.
The 5 non-senses
START YOUR PROFESSIONAL JOURNEY
The professional realities are fast-changing and everyone must constantly adapt to the latest technological, sustainable, cultural, or sociopolitical developments in many areas. It is essential to be aware of all transformations and to respond to the demands of the market with precise skills.
For this reason, IED offers different academic journeys responding to the current and future trends of the creative sector. Its programs allow you to experiment with creative methodologies, build a professional identity, boost your career in a transversal way or in a vertical sector, or deepen the new industry’s realities.
Start a journey in the passionate field of design and bring a conscious and global approach to your professional career. Be part of the creative network of IED, present in 11 seats, 3 countries, and 2 continents.
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