Nowadays, communicating means operating in a constantly changing world. The role of the communicator is one of those that have been most significantly affected by technological and social changes, to the extent that it not only requires new skills but also necessitates a strategic, conceptual vision that was previously the reserve of other professions. Communicators accept this challenge and put themselves to the test, alternating between method and creativity, talent and the ability to tell a story of experiences and people. They recognise the need to share values while never losing sight of market demands.
The Undergraduate course in Design della Comunicazione offers a cross-disciplinary approach to the profession and gives students the chance to choose between four specialisms: Communication Management, focusing on brand management through the development of effective communication strategies and plans; Event and PR, for the design and delivery of events; Copywriting and Content Design, for the productuction of text-based and visual storytelling projects, both online and offline; Art Direction, focusing on the creation and management of expressive, iconographic styles.