Video Designers/Makers: who they are, what they do, and how to become one

Who they are and what they do

A Video Designer/Maker deals with the creation, production, and editing of video content. This professional figure has the technical skills and creativity required to create content that informs, entertains, and engages audiences.

Video Designers/Makers are visual content creators who use moving images to tell stories and create immersive experiences. These creative producers use advanced filming and editing techniques to work on a variety of projects, including promotional videos, advertisements, social media content, animations, and educational videos.

The training provided by IED also ensures that students  gain specific skills in television production, preparing Video Designers to work in both independent settings, and  large media productions. Through the Video Design and Film-making course, students can master the art of filmmaking in all its aspects: from screenwriting to post-production. This diversified and integrated curriculum ensures that these professionals are not only qualified technicians in their field, but also true visual storytellers, capable of making an impact on the contemporary media landscape.

A Video Designer’s ability to transform concepts and ideas into visual narratives makes them essential in various contexts. In advertising and marketing they create videos to promote brands and products, while in entertainment and education  they produce meaningful content for the audience's experience and educational purposes. Projects like “Alice nella Città”, part of Rome’s International Film Festival, highlight the ability to create works that support learning and cultural growth, preparing young audiences for a deeper understanding of cinema and its dynamics.

Role and responsibility

Video Designers/Makers are responsible for overseeing and coordinating the entire video production process, from the initial concept to delivery of the final product. This includes planning, script writing, shooting direction, editing, and post-production.

They are professionals who work closely with customers, the creative team, and other industry professionals to ensure that the final product reflects the desired vision and communication objectives. Their main responsibility is to produce high quality visual content designed and built around the target audience to ensure effective communication.

Career and salary

Video Makers have become one of the most highly sought-after figures on today’s job market.

In fact, the career of a Video Designer offers a broad range of job opportunities, including production studios and communication and marketing agencies, or even as a freelancer for various clients.

Salary varies depending on numerous factors, the most important being experience. Experienced professionals with a well-structured portfolio can aspire to substantial and competitive remuneration, reflecting the growing value of video production in the contemporary media landscape.

To stand out, it’s important to have a solid theoretical and practical education behind you, and to keep yourself continuously updated. 


Skills and training

Being a Video Designer requires a combination of technical and creative skills: from knowledge of shooting and editing techniques, to the ability to tell visually and emotionally engaging stories.

In order to create original and functional content, it’s important to have a good level of experience with the appropriate editing and post-production tools. Keeping up-to-date with the latest trends and technologies in multimedia plays a key role. Some of the most widely used editing applications include Avid Media Composer, DaVinci Resolve, Adobe Premier Pro, and Apple Final Cut.

Training in this field often begins with specific courses in video production, cinematography, or other related disciplines, which can provide the theoretical and practical foundations needed to excel in this profession. In addition, the possibility of creating and nurturing industry connections by actively taking part in workshops and conferences can provide a crucial springboard to launch one’s career.

How to become a Video Designer/Maker

If your goal is to become a professional capable of creating effective and engaging video content, hone your skills with the IED training courses.

Learn more about the courses offered, and start your professional video production journey!

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