Image is the most profound tool in the cultural arsenal of cinema, video art, advertising clips and interactivity. In this context, Video Designers must strike a new course between art and profession, with audio/visual narrations designed to please, move, convince and entertain. Artistic creativity is not enough to be a success in these overlapping fields: you need to be able to see the big picture and oversee all design aspects, from the ideas stage to post-production.
