The challenges of today’s companies are increasingly complex and demand highly specialized skills in terms of communication and management. To operate in the field of communication, it is demanded a whole comprehension of cultural, social, aesthetic and linguistic codes
A capable manager in the creative industry integrates innovation processes, multidisciplinary decision-making, a human-centered mindset and viable business strategies to create effective products and services addressing challenges such as inclusion, sustainability and diversity.
We have abandoned the era of words in favor of a rapid and concise language made up of images that need to be constructed and inserted into digital media; however, today, more than ever, a single word can have so much power.
Communication processes are central and essential for the strategic development of any new initiative and start-up; for the growth of small and medium-sized enterprises, and for the success of large national and multinational companies.
We train professionals who are able to critically read contemporary social and cultural phenomena, consciously build ideas and thoughts, develop innovation and experimentation projects by enhancing multidisciplinarity, transversality and creativity. Events and PR, advertising, art and creative direction, copywriting, communication and content design are some of the key areas to generate innovation in different media supports.
More and more companies and the consulting business are looking at design as a source of inspiration and a tool in terms of methodologies and innovation processes.
This is why IED offers an alternative model to the traditional schools of communication and management, offering a training in which the design thinking methodology prevails. Study paths that alternate theoretical lessons, workshops, planning, laboratories, seminars and conferences allow us to train flexible and versatile professional figures.
Marketing and brand managers, service designers, digital strategists and entrepreneurs in the creative fields need to be able to face the challenges that the continuous evolution of the communication and marketing sectors imposes both in physical and digital worlds.
Have a look at our projects
In this section you can find all the projects developed by and with our students.
Discover the power of storytelling
By observing what’s surround us, our students create innovative and creative narratives that can change and shape the way we see the world.
Take a look at our student’s take on storytelling!
IED Barcelona to be present at Saló de l’Ensenyament
From 13 to 17 March, visitors to this event dedicated to educational guidance will be able to learn about the school’s range of design courses at stand D-453 in Fira de Barcelona’s Montjuïc premises.
The Barcelona of Design and Architecture
IED Barcelona hosted this roundtable discussion organised by Barcelona Global, in which Andrea Marchesi, IED director, Isabel Roig, CEO of BCD, and Lucia Millet, co-founder of Cierto Estudio, discussed the global challenges for the city’s future from the perspective of creativity and design.
IED at LINEAPELLE 103
IED Firenze continues its collaboration with LINEAPELLE, the international leather industry exhibition, participating in the 103rd edition scheduled from February 20 to 22 at Fiera Milano Rho.
We played Design
From 5 to 9 February, IED Barcelona held a new edition of its Multidisciplinary Workshop Week – We Play Design, featuring 23 workshops dedicated to experimenting with the concept of play in the field of design.
DesignXCommons is the design focus of IED Master of Arts programs
What does it mean to design for the common good? Discover our new Master of Arts academic offer starting in October 2024.
IED Barcelona welcomes 220 Postgraduate and Lifelong Learning students
The students will study a total of 16 programmes respectively: 9 masters, 2 postgraduates and 5 specialisation courses.
Enrolment facilitations for Master's Programs
IED decided to reward those students who commit up front with a special Early Bird.
IED is Education Partner of the Summer Camp Design in Town
IED is Education Partner of the Summer Camp Design in Town 2024!