Motion Graphics
Develop your own unique style as you master Motion Design in a variety of communication contexts
Bilbao
On campus
ESP
Master
Language
Spanish
Start date
January 2024
Frequency
Evening
Fruition
On campus
Duration
11 Months
Credits
60
Acquire new skills as a designer, artist or communicator exploring the multifaceted world of motion graphics.
In this master's degree you’ll acquire the skills you need to develop a Motion Design project from start to finish using experimentation, innovation and the hybridisation of languages. To do this you’ll discover different audiovisual techniques and trends, using the most effective graphic animation tools (creativity, visual conceptualisation, audiovisual narration, storytelling, work processes, guidelines, and more).
You’ll develop your own visual style to take the first steps in the professional Motion Graphics’ world, acquiring new skills to add to your professional toolkit. After the course you’ll have all the resources you need to develop a branding project and create a brand identity, write audiovisual narratives, create speeches and Motion Graphics’ projects from different communication perspectives, manage the various stages of the process and do anything you want with the characteristic languages used on digital communication channels.
Information to decide
A master's degree to acquire new creative skills and expand your job options, with a mastery of motion graphics.
The Master’s Degree in Motion Graphics offers an immersive experience to develop your skills and gain new experience in the field of motion graphics. The course methodology focuses on the development of projects, both individually and as a team member. In some of your projects you’ll be finding solutions to real problems in a contemporary work context.
Working in a team with other students creates an enriching learning experience for all, studying theory, gaining hands-on experience, in mentoring sessions, workshops and conferences to consolidate your work group and promote a positive vision for the future.
The Master’s Degree in Motion Graphics is for professionals working in design and visual communication. It’s for people who already have some professional knowledge, skills and/or experience in this field.
A portfolio or academic qualifications in the Fine Arts, Visual Arts, Design, Illustration, Animation, Communication or similar, with the relevant credits, are required to enrol.
The learning method adopted in this master's degree course guarantees you’ll acquire all the tools you need to manage a project from start to finish. During the course you’ll develop your creative talent exploring the world of motion graphics, using all the available resources to develop your professional career.
Motion graphics designers are in high demand not just for their knowledge and skill in animation, but also to incorporate movement in the creative process.
It’s a standalone discipline, and also a tool you can add to your toolkit to expand the services you offer as a designer, artist or communicator. You’ll learn the ins and outs of the entire motion design process, acquiring the skills you need to improve and amplify the results and possibilities of a project as a member of a team.
This course opens new career options in film and TV production companies, creative studios, advertising agencies, in corporate audiovisual departments, and more.
Syllabus
MODULE 1: AUDIOVISUAL IDENTITY IN GRAPHIC DESIGN
The goal of this module is to fit the dynamics of design into the mechanics of the new language of Motion, creating visual identities where movement defines the brand's personality.
Subjects:
An introduction to the history and development of motion graphics
Functional basics
Design methodology and the production process
The phases of development: research, definition, ideation and design
Animation in visual identity
2D animation and typography
Motion design tools (traditional frame-by-frame animation in Photoshop, After Effects, Cinema 4D, and more.)
MODULE 2: STORYTELLING
In this module you’ll develop your storytelling skills, discovering new narrative codes combined with graphic languages. You’ll also learn how to use the best project ideation, storyboarding, sketching and presentation techniques.
Subjects:
The history of motion graphics End credits Cinema, TV and new media formats
Narrative resources and structures
The technical script
The storyboard
2D animation and typography
An introduction to 3D, lighting, rendering
An introduction to character design
Motion design tools (traditional frame-by-frame animation in Photoshop, After Effects, Cinema 4D, Blender, and more)
MODULE 3: PROFESSIONAL MOTION GRAPHICS’ PRODUCTION
In the third module you’ll acquire a deeper understanding of the external aspects of the production process.
Subjects:
The history of motion graphics
The sound/film studio, lighting and production
Digital post-production, mixing, finishing and colour correction
Special effects
Sound design
Production software
Final Project
In your final project you’ll combine the styles and techniques you’ve acquired and showcase the progress you’ve made during the year. Your final project is also an excellent presentation for future experiences or vlogging jobs.
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