Products implies relations and one of the main tasks of a Product Designer is reading society through its products moving between art, digital craftsmanship and design, building links amongst companies and consumers. A fascinating profession in the era of immaterial goods that transformed designers into entrepreneurs of their own ideas, due also to the new technologies revolution. The Product Designer must be able to see the place where people can meet hidden inside every product, and to intervene in the tangible part of the process that changes an idea into an object of desire.
Project in collaboration with BMW Motorrad
BMW Savannah is a rethinking of the G 310 R addressed to women. This project has been designed by Maksym Iovchev, Erdir Mert, Jeong Min, Shen Zhi, Product Design students at IED Milano, who interviewed more than 100 women in order to understand their expectations and needs. The distinctive shape of Savannah is designed keeping in mind their answers and trying to merge elegance with technology. The result is an exciting, funny and comfortable drive experience.
The students also presented their BMW G 310 T to EICMA 2017, the Cycle and Motocycle International Exhibition: watch the video on IED Milano facebook page (italian).
PROJECT IN COLLABORATION WITH DAVIDE GROPPI
For their Final Project, Işınsu Onaran and Tsvetomira Borisova, Product Design students at IED Milano, developed a project in collaboration with Davide Groppi, Italian Designer specialised in the production of lamps. They were asked to design a lighting equipment inspired by simplicity, lightness, emotion and innovation and decided to develop something that could belong to the world of magic.
POP-UP - Project for Camping
Studying at IED also means being able to carry out group projects, working within a multicultural team. IED Milano students of the second year where asked to design a piece of furniture for the brand Campeggi addressed to millennials, taking in consideration their typical characteristics. Siri Sofie Andreassen, Battivelli Claudio, Berton Filippo and Saurabh Hejib developed Pop-up, a coffee table that can be transformed into an extra bed, a user-friendly solution suitable for people living in small spaces.
PROJECT IN COLLABORATION WITH MIDEA
Omri Cohen, David Elgrabli, Jose Antonio Mejia Granados and Yibin Wu, Product Design students at IED Milano, developed a Final Project in collaboration with Midea. They started from the analysis of the daily interaction between users and appliances for dust’s removal and designed a full range of vacuum cleaners, keeping brand identity and thinking to all the possible models that could have been included in the collection.