Products implies relations and one of the main tasks of a Product Designer is reading society through its products moving between art, digital craftsmanship and design, building links amongst companies and consumers. A fascinating profession in the era of immaterial goods that transformed designers into entrepreneurs of their own ideas, due also to the new technologies revolution. The Product Designer must be able to see the place where people can meet hidden inside every product, and to intervene in the tangible part of the process that changes an idea into an object of desire.
Project in collaboration with BMW Motorrad
BMW Savannah is a rethinking of the G 310 R addressed to women. This project has been designed by Maksym Iovchev, Erdir Mert, Jeong Min, Shen Zhi, Product Design students at IED Milano, who interviewed more than 100 women in order to understand their expectations and needs. The distinctive shape of Savannah is designed keeping in mind their answers, merging elegance and technology. The result is an exciting, funny and comfortable drive experience.
The students also presented their BMW G 310 T to EICMA 2017, the Cycle and Motocycle International Exhibition: watch the video on IED Milano facebook page (italian).
POP-UP - Project for Camping
Studying at IED often means being able to carry out group projects, working within a multicultural team. Siri Sofie Andreassen, Battivelli Claudio, Berton Filippo, Saurabh Hejib, students of the second year in Product Design, where asked to take into account the brand Campeggi, in order to design a piece of furniture for millennials considering their typical characteristics. They developed Pop up, a coffee table that can be transformed into an extra bed, a user-friendly solution suitable for people living in small spaces.