The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules.
Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies. For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of products or its target audience.
It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one. On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.
We are all aware of the significance of the media and the power of influence that has reached this sector, hence the importance of the Master in Fashion Digital Communication and Marketing, which offers a comprehensive vision, from the foundations of traditional communication to the current digital ecosystem, which will bring us to concepts such as digital communication, blogging platforms, social networks (Flickr, LinkedIn, Vimeo, YouTube, Twitter, Facebook, Instagram, Pinterest, etc.), management tools and analysis, etc., providing students with the skills needed to become effective and multidisciplinary professionals.
Understand the digital environment and its impact, challenges and opportunities from the perspective of communication and marketing
Manage, build and moderate communities that are generated online around a fashion brand and lifestyle with the necessary skills to manage a strategic plan for social media
Understand and master major digital tools, devices and platforms
Master the techniques of fashion e-marketing
Graduates in the different branches of communication, marketing, fashion, journalism and design who want to redirect their professional career towards the digital sector. Professional experience will be an asset.
Digital Marketing Plan and Digital Business Models Digital
DIGITAL MARKETING: FIRST PHASES OF RELATIONSHIP WITH THE USER
Social Paid Media
Display y Adserving
User Experience UX
Social Media Strategy
DIGITAL MARKETING: ACTIVE RELATIONSHIP WITH THE USER AND TRANSACTIONALITY
Mobile and Desktop
Customer Service and Social Media
RTB and Programmatic
Customer Loyalty: Email Mkt & Mkt Automation
Contextualization of Fashion: Evolution and History
Cultural References, Sociology and Trends
Beauty: Industry and Communication
Textiles and Fashion Design
Audiovisual and Fashion Film
TV and RADIO, PODCASTS
Writing for Fashion and Lifestyle
Fashion Industry Introduction: Business Processes and System
Fashion System and Process: Industry and Market
Sustainability and Eco Fashion. Technical Fabrics: Innovation at the Service of Fashion and Corporate Clothing
FASHION COMMUNICATION AND MARKETING
Fashion Communication Plan: Strategy, Tools and tactics. Communication Designers
Living Fashion Experience
Personal Branding and Communications Skills
Event Management: From the Showroom to the Fashion Show. Design, Coordination and Events Management
MASTER FINAL PROJECT
Master Final Project
Rubén Sáez Carrasco
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
Sex and disability: thanks to their #ihavethisability, the newly Communication graduates have also won the Clio Awards in New York.
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
Hayon is one of the most important figures in contemporary design. He has collaborated with BD Ediciones, Camper, Metalarte, Baccarat, Mooi, Lladró and other large companies, alternating personal and artistic projects such as Mediterranean Digital Baroque, Mon Cirque, Stage, The Tournament and American Chateau. His latest projects are Serious Fan at the Daelim Museum in Seoul and the Hyunday Moka Garden.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023