60 IED (480+20 Horas)
Learn to identify new market product and design trends in the fashion industry, develop management skills that give you a global understanding of what your customers want.
This Master's Degree in Fashion Product Management is an excellent opportunity to discover the inner workings of a fashion brand, the decisive factors and best strategies to make your project a success. You’ll learn to manage every stage of the production process, differentiate between various consumables and materials, negotiate with suppliers and implement communication strategies.
As a specialist product manager you’ll play a key role when a fashion brand wants to launch a new product or run a promotional campaign. And you’ll be actively involved in the decisions taken at every level of the brand’s business.
New contexts: a specialisation to find new business opportunities for consumer products in the fashion industry, working as a product manager, retail manager, country product manager, retail/luxury buyer, marketing manager, digital marketing manager, key account manager or PR manager.
Discover the various business disciplines in the fashion industry, hone your skills as a professional fashion product manager.
This is a project-based program in which you’ll learn-by-doing, interacting with lecturers and fellow students in environments similar to those you’ll find in the professional sector. Everyone is free to play their own individual role, and dialogue is seen as an interdisciplinary vector of innovation. The program includes classes on theory and practical case studies, with everything you need to develop your own projects.
The objective of the program is to provide you with the necessary tools and skills to make decisions and implement strategies in an ever-changing environment using different business models for creative, operational and product areas.
IED conferences held by experts in a variety of fields let you keep pace with the rapid evolution in the world of fashion. This gives you the chance to consider different points of view and find expert answers to any doubts that may arise during the 10-month course.
Working together, students from various programs develop a unique collaborative CoLAB project. Work groups are introduced to new disciplines and techniques by professionals who have already made their mark in the sector.
This program is for people with a degree or diploma in Communication, Marketing, Administration, Business Administration and Management, Advertising, Art and Design.
If you have a healthy interest in fashion and want a better understanding of how the sector is evolving and the emergence of new trends, new processes and technologies, this is the program for you. This master's degree is a great option for those who want to take their first steps in fashion projects.
The Master's Degree in Fashion Product Management is predominately a practice-based program, which makes it ideal for optimising development time, implementing everything you’ve learned in class, collaborating with a company, or developing a personal project. Having a teaching staff with extensive experience in the sector, eager to pass on everything they’ve learned, is a clear advantage.
We’ll be taking an in-depth look at the marketing concepts used in the fashion industry, to develop a versatile professional profile in high demand.
The program gives you a global vision of the fashion market, and the know-how you need to implement new creative processes as a professional capable of taking strategic management decisions in response to fashion industry and world events
What will you learn?
The course takes a practical approach, but also provides a wealth of didactic material. Developing case studies is the most effective way to fully understand the concepts you’re working on in each of the course subjects.
THE BUSINESS MODEL AND FASHION BRAND MANAGEMENT
Human Resource Management for Fashion Companies
Business start-up 101
Retail Operations/ Operating Model
Finance and In-House Auditing
General Management and Expansion
An introduction to Retail
Fashion Trends and Culture
Retail Fashion sector segmentation (luxury, premium, fast fashion)
Fashion Product Segmentation (families)
Market Studies: Benchmarking & Analysis
Collection Design and Structure
Production: Sourcing fabrics, timing, origins, QC and suppliers
Product Management: Merchandising
THE CUSTOMER IN THE FASHION WORLD
CRM & Clienteling (Incl. Big Data)
Communication, Press & PR (brand)
DEVELOPING INDIVIDUAL COMPETENCIES
Legal Framework and IP
Final Project Master's Thesis
Clemente Hernández Sánchez
Rubén Sáez Carrasco
Fashion Communication and Management
Image, Style Design and Fashion Communication
Fashion Communication and Management, Creative and Art Direction
Fashion and Communication
Fashion Communication and Management
Fashion Marketing and Communication - January
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
David Leon Fiene IED Barcelona graduate and Professor created a story of identity, community and collaboration—shedding light on our similarities and differences, looking at things anew to celebrate our individuality and bring us closer together
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Preserving biodiversity through design and connecting memories by way of a new audiovisual language are some of the themes addressed in the final projects recognised by the Best Thesis Awards 2023.
Fashion editor and Creative Director, she collaborated with Rizzoli and Condè Nast as a journalist and stylist.
Freelance PR for few avant-garde fashion brands that are presenting their collections at Paris Fashion Week, like Geoffrey B. Small and Un_namable. She has worked for Vogue, Vanity Fair, GQ, Ralph Lauren, Safilo and many more.
Danielle Kwateng, journalist, editor, and Executive Editor of Teen Vogue will be giving a live guest lecture titled "What is Creative Direction?" for the students of the Fashion courses at IED Firenze.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
Alexis Ferrer, creator of the innovative hair printing technique, speaker of the second session of Mastering your Brain: Technology & Creative Direction.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
IED Madrid has celebrated its Avant-Défilé, an event where we have met two communication projects and 21 collections between which the finalists of the fashion show have been selected
On 22 May, students from the class of 2019-2023 Bachelor’s Degrees will come together at the Victoria Theatre to graduate.
Costume, fashion, interior and music journalist. She worked for years in the editorial offices of Vogue Italia and L'Uomo Vogue, under the direction of Franca Sozzani. She has been set stylist for Casa Vogue and contributor for Vogue Gioiello, Vogue Pelle and Glamour.
Managing Director at IDA, he managed international marketing campaigns for some of the world's leading brands including Dolce&Gabbana, FCA, Ermenegildo Zegna, Campari and Disney.
IED decided to reward those students who commit up front with a special Early Bird discount.
Once again this year, IED Barcelona collaborated with the ASTE association to deliver almost a hundred roses, accompanied by a print inspired by this festival, to the residents of three care homes in the district of Gracia.
To take advantage of the discounts, it is necessary to register within the indicated terms.
Until 30 April, Disseny Hub Barcelona is showcasing “IED Barcelona Manifesto”, an exhibition that brings to life the School’s global, human, strategic and transformative vision of design aiming to respond to the great challenges of contemporary society.
IED Barcelona has launched a new series of participatory events based on current issues with the presence of prominent opinion leaders. The creator of the spray-on fabric that went viral at Paris Haute Couture Fashion Week, Dr. Manuel Torres, was the first guest.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
The company founded by IED Barcelona BA in Fashion graduate Alba García, along with Anna Canadell, has established itself as one of the most promising start-ups in the fashion sector.
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Students of the Master in Design for Sustainable Fashion Technology review the classic The Beetle model with two proposals based on a circular, repairable and updatable design.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
A two-year initiative to research the role of the transparency manager inside the fashion industry
Rina Tollio, Creative Talent Acquisition for OTB Brands, will hold a guest lecture to the IED Fashion Student
Fashion Marketing and how important is to know how to communicate a product.
Over the last two decades, the Fashion market has gradually embraced and incorporated technologies into the retail system, opening up to new opportunities in terms of communication and distribution strategies, pushing for greater integration between physical and digital systems.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Talk with Andrea Selvi, International Business Develop. & Buying Manager at YOOX NET-A-PORTER GROUP and mentor of The IED Master in Fashion Merchandising and Buying
Talk with Danielle Kwateng, journalist, editor, entrepreneur, Executive Editor at Teen Vogue and mentor of The IED Master in Creative Direction For Fashion
CircularInnoBooster Fashion and Textile (F&T) is a COSME project of the European Union that aims to transform companies in the fashion and textile industry into sustainable, circular, and regenerative ones.
Talk with Margherita Maccapani Missoni, Entrepreneur and Creative Director and mentor of The IED Master in Fashion Business
Talk with Theo Grassl, Member of the Executive board of the Fashion Council Germany and mentor of the The IED Master in Fashion Brand Management
Talk with Elizabeth Bowring, Head of Catwalks at WGSN and mentor of the The IED Master in Fashion Trend Forecasting
With the new fashion master programs at IED, five international mentors, leaders in their fields, guide students into a broader future.
IED collaborates in this edition of DWP through a virtual conference given by Alina Emira, Fashion Director at IED Kunsthal Bilbao
Creative Director at ETRO and Leather goods Head Designer at Fendi. Internationally recognized as one of the most innovative and exciting voices in made in Italy fashion.
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
S4Fashion is a sustainability for fashion programme impulsed by the European Union.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
The Istanbul Fashion Film Festival is the only event in Turkey to showcase a selection of short films dedicated to communicate fashion in an artistic way
IED Barcelona Design University has been selected by the international web magazine specialised in fashion Fashionista as one of the Top 25 Best Fashion Universities in the World in 2017.
Being part of a big school network, included in crucial districts of “made in Italy” production processes, IED courses are a unique opportunity for students to be involved, attracted into fashion production.