Máster en Dirección y Gestión de Producto de Moda | © Estudiante: Pasco Valeria Barreto Diamanti

Language

Spanish

Start date

October 2023

Frequency

Part-time

Fruition

On campus

Duration

10 Months

Credits

60

The fashion industry is changing rapidly. There is an explosion in the supply of products, types of platforms to design, purchase, produce and sell products, and new players in the industry, such as China and Russia, are quickly joining the sector.

In an industry that is evolving at such a rapid pace, the Master of Fashion Product Management produces professionals who are able to understand and anticipate the sector in areas regarding creative work, the product and its management, and who can understand increasingly demanding customers, thus offering a winning competitive business model.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 

Information to decide

By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market. 

Online preparatory course: optional

As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:

  • Presentation and portfolio
  • Methodology
  • Social Innovation
  • Photoshop *you will be able to take a level test at the start of the course
  • Indesign *you will be able to take a level test at the start of the course

Elective subjects: IED credits

In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.

CoLAB: IED credits

To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.

Graduates or those with a diploma in the fields of Communications, Marketing, Administration, Management and Business Management, Advertising, Art and Design. Professional experience will be valued

Goals

  • Learn more about the structure of a fashion company. Understand how to identify its goals and how the strategic decisions of each of its different areas are implemented
  • Gain access to a detailed knowledge of all the specific corporate, commercial and contractual aspects of a fashion company
  • Learn to present and coordinate the planning of an entire production process. Learn to properly manage the order-taking and product purchases phases
  • Gain in-depth knowledge of the different qualities and materials used in the design phase, either for textiles or for accessories. Learn to handle negotiation processes with suppliers
  • Find out about all distribution channels as well as all of their logistical aspects
  • Learn about the ​​business management and sales departments within a fashion company
  • Position yourself as a professional at a company specializing in fashion, being able to respond and adapt to market needs and demands
  • Gain in-depth knowledge of the communication strategies employed by press offices to help with positioning and product sales

Professional Opportunities

  • Product Manager
  • E-commerce Product Manager
  • Retail Manager
  • Country Product Manager
  • Buyer Retail / Luxury
  • Accessories Buyer
  • Marketing Manager
  • Digital Marketing Manager
  • Key Account Manager
  • PR Manager

Faculty

Clemente Hernández Sánchez

Teacher

Rubén Sáez Carrasco

Teacher

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