The Creative Process in Graphic Design

Continuing Study Programs - Barcelona

The Creative Process in Graphic Design introduces and develops the methodology of creative thinking and the personal projects of the designer. Throughout the programme, the student will gain knowledge about the basic principles of design, and will receive perceptive and analytical training to enable them to use graphic language as a means to conceive and communicate ideas.

The course takes a cross-cutting approach, covering the visual arts, creativity, communication, narrative and graphic design, to understand the work that goes into the creative professions and contemporary design studies.

As part of IED Barcelona's Design First programmes, this online course provides the tools for remote working and new methodologies over six modules: Context, Trends + Inspiration, Ideation, Creation, Project + Prototype and Communication.

 

  • Start date
    November 2020
  • Attendance
    full-time
  • Language
    Spanish

Objectives

Understand what constitutes the creative process in graphic design and visual communication.
Discover how the great designers create and develop their creative proposals.
Become acquainted with the steps to follow to gain inspiration, generate ideas, create and communicate them.
Apply a method that enables creative talent to be fostered and unleashed.

Methodology

As a Project-Based Learning (PBL) course, students are provided with the necessary e-learning tools to drive collaborative working techniques in the realisation of projects.

The subjects are structured around three axes, to facilitate learning and the practical application of the knowledge acquired:

Method
How to tackle each creative stage and which strategies to employ, following the advice of experts and discovering their experiences when it comes to differentiating proposals and ideas.
Tools
What are the most effective tools to develop each stage of the creative process, and the best instruments to foster creativity and teamwork.
Application
Guided by the teacher, in each stage progress is made towards the development of a creative project that solidifies the skills acquired in dominating a method and utilising tools.

Student Profile
The course is aimed at people who are passionate about the world of graphic design, visual communication and creativity. It is also conceived for those interested in

Exploring the development of the creative processes of graphic design.
Professional orientation towards creative disciplines.
Improving their knowledge about disruptive thinking methods.

Access to Further Qualifications
The Creative Process in Graphic Design course is conceived as an initial contact with this discipline before deciding to study an Undergraduate Degree.
Completion of the course does not guarantee access to degree courses; however, it offers the student an excellent practical pathway to evaluate in which direction they wish to channel their future career.