Branding and Visual Identity

Master Courses - Madrid

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The Blended Master in Branding and Visual Identity provides the strategic vision and sensitivity required by the work and profession of a graphic designer. 

A designer’s work is not limited to seeking out visual solutions: each commission and each client requires a particular analysis and strategic and project approach. Only through direct contact with professionals can a personal frame of reference be built in order to guide designers when they have to tackle projects in the future.

  • Credits
  • Start date
    January 2022
  • Duration
    11 months
  • Attendance
  • Language


  • To shape professionals able to conceptualise, develop and conclude a full brand design successfully. 
  • To introduce professionals to the real and current context of work as a designer. 
  • To discover the areas in which they will perform their work as designers: corporate identity, strategy and brand, web and new digital media design, editorial design and typography, among others. 
  • To master specific tools in the context of design. 
  • To encourage and guide creative potential towards a work methodology and project development that is able to capitalise and ensure the profitability of each one of the creative processes.