Fashion Marketing and Communication

Master Courses - São Paulo

IED São Paulo’s Master Programme in Fashion Marketing and Communication provides students with formation in Marketing and Communication Management for fashion businesses. The course demonstrates market areas and trends, practices the planning of available resources, and presents efficient practices in innovation, channels, and management in the industry.

The undergraduate programme is aligned with the \"knowledge & know-how\" approach used by the IED in Europe.

Start date

September 2021
Duration

400 hours
Attendance

full-time
Language

Portuguese

IED Network

Orientation

IED in the Russian cities

IED is going on tour in Russian cities to hold orientation sessions for all those who are interested in the school’s academic offer. Check the schedule and don’t miss the opportunity to get the most from scholarships and financial aid.

IED Network

Scholarships

International Scholarship competition 20/21

IED offers 53 scholarships to support those talents who want to study abroad and boost their training path with an experience in Italy or Spain. Whether you are considering to take an Undergraduate or a Master course, the scholarship will cover 50% of the tuition fee!

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Find out more about programs, admission process and counselling events, even in your home country.

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The disciplines of the Fashion Marketing and Communication Graduate Programme explore diversified themes, ranging from marketing strategies to the study of consumer's behavior and the textile chain, going through communication concepts and the use of information technology. These disciplines are enriched with workshops given by professionals of reference in the market, and with the study of cases of success, as well as deep contact with entrepreneurs and leaderships in the industry.

The Professional

The professional graduated from the Fashion Marketing and Communication Graduate Programme must be qualified to prepare marketing plans oriented to fashion companies. This professional has full understanding of themes such as the construction of consistent brands, methodology for the development of collections, pricing and distribution strategies (with emphasis on visual merchandising and e-commerce), relationship networks, production, logistics, and communication strategies.

Fields of Study

Culture: History of Fashion, Textile Chain, Semiotics Applied to Fashion, Information Technology, Micro and Macro Behavior Trends of Consumers.
Techniques and Technology: e-Commerce, Retail Management, Brand Management, CRM (Customer Relationship Management), Pricing Strategies.
Projects: Marketing Plans and Elaboration of Projects.
Hours: 400 hours.