Design for Change

Master Courses - Bilbao

The objective of the course is to teach participants how to reflect, design and implement products and services through their design practices, seeking to achieve a positive impact on current and future society. Teach how to innovate by putting the users at the centre.

Those who study this master's degree will have much to contribute to the transformation and improvement of public services and companies in the process of transformation, from a perspective focused on the users and their environment. They will be spokespersons and transmitters of change. 

It is aimed at restless people eager to contribute to a better world. They want to improve at teamwork and work on projects. Active people who like to learn and unlearn from practice and who like to pose new challenges. They like and are interested in design, although they don't have to have previous experience in it, the important thing is their motivation.

It is an IED Professional Master's degree.

  • Start date
    October 2021
  • Duration
    6 Months
  • Attendance
  • Language

What is design for? How can we guide the design of services, products or systems to improve the common life of our social environment? What are the processes that bring us closer to the solution of collective problems?

The Master's Degree in Design for Change is a course in which we will learn to reflect as a group, devise and prototype products and services through design practices; and thus achieve a positive impact on today's society and that of the future. 
A place to innovate by putting users and their ecosystem at the centre of decisions.

We focus on developing skills such as teamwork, communication, empathy and critical thinking, not just design techniques and skills.
It is practice-based learning, which will allow you to tangibilize what you have learned and ask yourself the right questions at every moment of the process.
We will combine design, reflection and experiences through different formats: classes, round tables, group work, individual work and mentoring sessions, with the aim of generating the core of a professional portfolio of projects in the field of People-Centred Design, diversity and social innovation composed of three projects. One of them will be in a group and the other two will respond to the individual interests of the student.

Professionals who master new design disciplines, focused on intangible solutions, are increasingly in demand in the market. They can complement and add value to teams, in fields such as:

  • Consultants or Departments of Strategic Design, of Products or Services.
  • Innovation Areas or Transformation Teams of small and large corporations.
  • Entrepreneurship, own or accompanying the entrepreneurship of others.
  • Third sector providing design methodologies for project management. 
  • Social Innovation Projects and Initiatives.


  • New Column

    • Stage 1: Design Disciplines

      The role of design in society and the role of the people we design
      Universal principles of design
      Fundamentals of graphic design

      Discover various design disciplines:

      • Service Design
      • Strategic Design
      • Interaction design and UX/UI digital products
      • Design of processes and organizations
      • Designing experiences
      • Design as a profession


    • Stage 2: Explore And Analyze

      Data, insights, ideas and innovation opportunities

      Qualitative research techniques:

      • Exploration
      • Shadowing
      • Special missions
      • Change the hows to change the what
      • Techniques for data analysis
      • Design in public
      • Design and health


    • Stage 3: Idea And Define

      People-centred design

      Design techniques and disciplines that help ideation:

      • Co-creation
      • Performance design and art
      • Visual Thinking and Information Design as tools for understanding
      • Design ethics. Design for the commons
      • Design and food
    • Stage 4: Prototyping And Testing

      Think with your hands, give tangible shapes to ideas and put them into action

      • Digital prototype
      • The physical prototype as a tool
      • Role playing
      • Audio visual prototype
      • Narrative as a tool to facilitate prototyping and future scenarios
      • The essentials of a video prototyping to stream
      • Design and mobility
    • Stage 5: Implement

      • Phase of adjustments and implementation of a project
      • Measurements and readjustments for implementation
      • Business model canvas and model definition
      • Forecast of viability of ideas at different stages
      • Notes on deliverables and prototypes for the presentation day
      • How to give constructive feedback about projects: Design critique

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Alex Filiatreau

Alex Filiatreau
Service designer passionate about discovering, co-creating, and designing ways to improve people's lives. She is an expert in active learning methodologies. She has trained people in service design, qualitative research, creativity and design thinking

Isabel Inés

Isabel Inés
Design manager, designer of digital products and services and facilitator of learning, innovation and design processes. Special Mention at the 2020 National Design Awards. Part of the ilios Network and co-creator of La Nave Nodriza, in Madrid. 

Marcela Machuca

Marcela Machuca
Service Designer at Nordea in Denmark and Professor of Service Design & Change Management at the Copenhagen Institute of Interaction Design. 

Beatriz Belmonte

Beatriz Belmonte
Head of Service and Experience Design at the PublicTech Lab of the Instituto de Empresa. Her professional experience includes more than 10 years leading digital service design projects for the public and private sectors in various industries. 

Jerome Mazarrasa

Jerome Mazarrasa
UX Project Designer, Social Innovation Coordinator and Storytelling Narrative Creator. He´s been online for almost 30 years and has spent a lifetime between the internet and the narrative. 

Ione Ardaiz

Ione Ardaiz
Social innovator at the Agirre Lehendakaria Center, where she is involved in several open innovation platforms in both the Basque Country and internationally. 

Nacho Padilla

Nacho Padilla
Creative Director of the City Council of Barcelona. He founded Friday, a study that applies creativity to sustainable mobility projects, public administration and social economy and assumes the creative direction of the City Council of Madrid first and Barcelona afterwards.   

Iria Lopez

Iria Lopez
Consultant in strategy and innovation, service designer and researcher of Innovation in Design with international experience of more than two decades, For 5 years she has worked as an independent consultant, and resides in the south-east of England.