Window Dressing and Visual Merchandising
Continuing Study Programs - Madrid
Visual Merchandising deals with the brand image at the point of sale, from storefronts, signs, store windows, entrance spaces and music to what the customer experience should be when entering a shop and what feelings they must experience to feel part of a unique and differentiated brand.
The Postgraduate Course in Visual Merchandising and Window Dressing trains professionals capable of displaying a product, brand and other materials in the commercial space of a store or at outlets in large malls, creating an identity between the product and the brand, such so that the observer wants to possess it at any price and enters the store to acquire it. All this in different areas: fashion, design, accessories, delicatessen, etc.