New Retail and Shop Experience
Continuing Study Programs - Milan
The professional in charge of stores should be able to perceive and understand the strategies that companies develop in order to grow the market: strategies that spring from the values and image the company wants to communicate to customers that then reflect on products, retail spaces and communication. These aspects have to be, in turn, translated into a project or into a strategy by the store whereby the customer picks up on these values and recognizes products communicated through the media. The point of sale should therefore be an accurate and refined synthesis of those values that can interpret the company image. The new frontier is in fact the ‘Concept Store’, where new strategies for customer relationship introduce new features and services in the store.
The professional involved must be able to interpret the brand image of the company in order to synthesise the choices of shop image with the strategies of visual merchandising, from careful investigation of current and future trends, in order to captivate the customer with the quality of the design.
WHO’S IT FOR?
The Retail Design course is open to all those working in the field, such as designers, companies, operators and managers who wish to further their knowledge of the subject. The add-on module Project on retail spaces (the sales room, the showroom, the flagship store, flagship store chains) is open to students who wish to elaborate on the rough layout defined in Module 1 (graduates in architecture or interior design) or a system/piece of furniture related to the world of retail (graduates in product design).
Admission requirements: professional experience in the sector proved by CV and portfolio, basic IT knowledge of Windows platform. Students attending the Design add-on module are also required to know AutoCAD® 2D.
Language: The lessons are held in Italian language; to attend the course, is required a good knowledge of Italian language reading and oral comprehension.