Design della Comunicazione

Undergraduate Courses - Turin

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The Three-year course in Communication Design provides a strategic, cultural and operational preparation to future designers in the communication field.
The contemporary communication scenario requires highly specialised professionals, who can work with a cross-disciplinary approach, managing technology and maintaining a constant balance between creativity and strategic thinking.

The course offers four specialisations: Communication Management, dedicated to brand management and brand identity through the development of effective communication strategies; Event and PR, for the design and creation of product-related events, aimed at creating value for brands or projects; Copywriting and Content Design, for the production of visual or textual storytelling, that has to be coherent with the chosen online and offline media; Art Direction, that focuses on the creation and management of all the iconographic languages that a brands uses in its online and offline communication.

  • Credits
    180
  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

Communication Design is a constantly growing and evolving topic, as shown by the importance gained by the processes related to the strategic planning of brand initiatives.
The market requires flexible professionals, able to work with a cross-disciplinary approach and to maintain a constant balance between strategic thinking and creativity.

Methodology and structure – The didactic methodology is based on the synergy amongst creativity, technology and experimentation, combining theoretical disciplines, and learning by doing sessions.

The course presents common cross-disciplinary approaches and more vertical paths aimed at providing specific skills. Through cross-disciplinary teachings, students acquire socio-cultural, technical, and methodological knowledge; they study in depth professional tools and, in the meantime, they develop their personal talent and creativity. They learn how to use research and experimentation within the creative process, in order to find their own design identity.
Thanks to a broad overview of the communication field, its professions, actors, and possible applications, that is provided during the first year, students are able to choose a specialisation area.

During the second year, students focus on the skills required by all the specialisations: the strategic pathways Communication Management and Event and PR, and the creative ones Copywriting and Content Design and Art Direction.  

In the third year students improve their knowledge of the tools needed for the elaboration and communication of a project, putting into practice the several theoretical steps that bring to develop an idea, from the concept to the final realisation. Students concretely deal with cross-disciplinary experimentation, which culminating point is the Final Project that is articulated in research and laboratory, simulating the real professional practice.

Careers – Digital PR, Event Specialist, Project Manager, Copywriter, Content Specialist, Creative Specialist, Account Manager, Community Manager, Editor, Art Director.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Alessandro Bertin - Course Coordinator

Alessandro Bertin - Course Coordinator
Co-founder and AD of Spin-To-Srl, agency active in the application of communication and media relations strategies to the fields of innovation, creativity and design. Former National and international Press Office Manager for the Organizing Committee of Torino 2008 World Design Capital; former Senior Account, Business Partner and Board Member for the agency RP Valentina Communication, dealing with event management and media relations.

Matteo Milaneschi

Matteo Milaneschi
Creative Director and Co-founder of Nationhood studio. Since more than 10 years he has been developing cross-disciplinary campaigns, both national and international. Since 2006, working as Art Director, he created and managed communication strategies for customers such as: Ariston, Bulgari, Compagnia di Sanpaolo, ENI, La Sapienza, Lottomatica, Museo Egizio, Nestlé, Piaggio, Q8, Rai Trade, RCS, Roche, Sanpellegrino, Siemens, Unilever. He obtained recognitions and awards for projects ranging from advertising to interaction design.